Boomers and Xers are cursing Millennials for abolishing some of our favourite creature comforts by simply not giving a toss about them. Products like cereal, fabric softener, home phones, even Maccas, according to figures, are not up there on the priority list for our Millennial generations. But is it that surprising?
These are just a few of the things that we on their way out, according to recent reports by New York Times.
Can you eat it on the move? Nope. Bye then. Millennials just don’t get cereal, apparently, with 40% saying they don’t need it. It’s messy, requires too much prep and sweet little nuggets floating around in milk apparently isn’t something you can eat on a tram while you catch up on Bachelor reruns. But seriously, is it that surprising? Cereal has very little nutritional value and for those woke enough to remember, it was only introduced as a way to sell more milk, and Millennials don’t do milk. In the US alone, milk sales have dropped by 40% since the 1970s, and 15% again since 2012, with the rise of a generation of lactose-intolerance.
Going to the Movies.
Remember that time you decided Gold Class was the only way to watch a movie, you thought you were so in-the-now. But the reality is, they can add all the surround sound, alcohol and reclining chairs they like, going to the movies just isn’t necessary anymore. Millennials are opting for watching movies in the comfort of their own homes and ordering UberEats––without the loud-popcorn-hoffing-stranger ruining their experience. Better yet, they will just binge watch an entire Netflix series on their device, under the doona, with ear pods blocking out the rest of the world completely. Movie theatres are struggling to get Millennial bums on seats since the introduction of streaming services. But do you blame them, how many bums have sat on that seat before you?
Soap that you touch.
Yep, that’s right, we might be saying goodbye to our trusty cake of soap in favour of body wash. A report by US data company MarketWatch said 60% of Millennials believe soap bars carry germs and therefore they are just not buying them. Look, maybe they do carry germs, but maybe they don’t. Soap bars are better for the environment, and we love blitzing out in the home-wares shops choosing fancy soap holders. And, of course, we all have nostalgia for our Nans foaming up the cake of soap for us, but the truth is nobody is going to miss pulling the curly hairs off our soap bars in disgust first thing in the morning. Bring on the body wash.
The UK dedicates an entire evening to it, in the US almost every workplace has a hopeful syndicate and in Australia we have been dreaming of the day we stroll into the milk bar to get our numbers checked and walk out a millionaire. It’s the global working class’ pot of gold. But Millennials have very little time for lotteries, apparently. According to figures, while a staggering 61% of people over 50 play lotto, less than one third of those between the age of 18-29 care to take a punt, preferring to just hustle their way to their millions.
Even Mc-bloody-Donalds is dying.
“The Golden Arches is losing its luster with younger consumers,” The Wall Street Journal reported. It seems our younger generations are opting for––and have access to––healthier fast-food options. Not that McDonalds hasn’t tried to keep up. In the past decade they have introduced, vegetarian and plant-based options, healthier wraps and salads, barista made coffee. But it still isn’t doing the trick. Our health and politically conscious Millennials are opting for smaller chains with more specialised options. (Unless they’re drunk). And who are we kidding, nobody wants to go to McDonalds for a healthy meal, it’s all about the cheat-days. To be honest, the minute I saw Maccas had put an apple in their Happy Meal, I knew their days were numbered.
A doorbell is kind of rude isn’t it? A Millennial will let a friend know they’re on their way, when they’re in transit, a “5mins away” call will be announced and then upon arrival will either call the person or text to say, “out the front”, and the door magically opens. Nobody really needs a doorbell. And if it does ring it’s a marketing company, or your mum, either way it’s your choice if you open or not.
So, things move on, products become obsolete, it’s natural selection isn’t it?
These are just a few on the list of things Millennials don’t do (according to reports). The other things we can look at losing in the coming years due to lack of interest from newer generations is cash, plastic water bottles (thank goodness), expensive handbags, designer clothes, razor blades, raisins, sliced processed cheese, cigarettes and wine with corks. And, I don’t know about you, but I say good riddance to most of those.
Not only am I glad to see some of these products go, I don’t blame Millennials, I blame (if you’re even going to use that word) progress. These things happen, imagine if nothing ever changed, we’d still be watching television with ads interrupting our favourite shows, lining up for concert tickets and carrying pockets full of brass coins. Just not productive is it?