You might be wondering why I self-funded my own research study. What made me become so passionate about Millennials? Well, the honest reason is that I, as a HR professional and business owner, had been getting it all wrong when it came to recruiting and managing this entire generation.

And I really didn’t have all the answers, because in my own team I was having the same issues.

I had many failed attempts at hiring and retaining Gen Y’s – who appeared flighty and difficult to manage.

When I first decided to dedicate my time to truly understanding Generation Y the available public research I found on Millennials was very consumer based, extremely general, really outdated, and a great deal of the published data came out of the United States. There was nothing specifically focusing on Australian Millennial employee workplace behaviours.

So, I decided to have over 1,000 Australian Millennials in the workforce born between 1981–1995 (aged 23-37) surveyed to get their side of the story.

I asked them what they want in terms of:

  • What their motivations and attitudes are towards work
  • What is important to them about work
  • Why they behave differently to other generations
  • Career progression
  • What motivates them

This unique study was conducted by Honeycomb Strategy. The survey was created using my two decades of experience working in the Human Resource and Leadership fields. Meaning the design of the survey and methodology allowed us to gain first of its kind insights into Millennials in the workplace.

What I have learnt has shocked me. But it’s good news. And it’s time to share it.

This study will give you an awareness of who Millennials are and why they are the way they are. In my latest FREE eBook available for free download here  I give you current facts on Millennial employee behaviour and discuss their values and motivations.

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